So you've got a personal brand, now what ...

You've got your digital footprint all set up. You know how you want to be seen in the world and you know how you want to position yourself. Are you done? Now it all falls into place, right? Everyone's espousing the latest in buzz words ~ 'Personal Branding'. What does that even mean?

Once you figure out who you want to be when you grow up, or at least this iteration, where do you go? Well, now comes the hard part. Waking the walk. It's one thing to put on a smiling face and throw a few inspirational quotes up on Twitter but it's another to really back up the fantasy. Up until now, it's all been smoke and mirrors. Now it's time to come out of the shadows and back up the BS. 

Are you authentic? 

Are you honest? 

Don't take on too much and admit when you've dropped the ball. 

Most of all, live up to your commitments. Don't bite off more than you can chew. You don't become the hero by over promising. Try living up to your word, its a great place to start and it's actually valued more than you know.